Brian Blinco
Founder
Brian helped shape guideOS around the needs of working guides: practical tools, less friction, and software that actually fits the rhythm of the day.
about the founders
Built by anglers. Built for the community.
guideOS was founded by Brian Blinco and Ned Leahy. They built it for guides who want software that respects the work, protects the brand, and helps deliver better days for clients and communities.
This company is built around three commitments: build useful tools, support guide businesses, and leave the waters and communities we depend on better than we found them.
2
founders with guide and product experience
4
core values guiding the product and company
1
mission: help guides run stronger businesses
Ned Leahy
Founder
Ned brings the same community-first mindset to the product, with an emphasis on dependable operations, thoughtful design, and lasting relationships.
We build for earned memories.
guideOS exists to help guides create better days for their customers and better businesses for themselves. The fish matter, but the memories matter more.
We respect the water and the work.
The guide life is early mornings, weather calls, changing tides, messy logistics, and adapting on the fly. We build with that reality in mind, not against it.
We value grit over polish.
Good systems should help people do the hard things well. We care more about building useful tools than building flashy software theater.
We want the business to stay yours.
Guides should own their clients, their brand, and their future. guideOS is here to support the business, not extract from it.
Built by people who understand the lifestyle.
Brian Blinco and Ned Leahy founded guideOS around a simple idea: guide software should feel like it was made by people who actually understand the water, the work, and the community around it.
Community is part of the product.
The goal is not just to ship software. The goal is to strengthen the relationships, trust, and local knowledge that keep guide communities healthy over time.
Stewardship matters.
A guide business lives inside an ecosystem of water, fish, customers, families, and local economies. We want guideOS to support all of it responsibly.
Technology with restraint.
guideOS uses technology to remove friction, simplify operations, and give guides back their time - not to replace the judgment, relationships, or experience that make great guides valuable.
join the mission
Run your guide business from one operating system.
If the values here sound familiar, guideOS is built for the way you already work.
community-firstguide-owned business toolsstewardship-minded
Built to support the people behind the trip.Professional guides, strong communities, and better days on the water.